Every fitness pro who operates a personal trainer business has undesireable concellations. Your goal as a fitness trainer is to keep them to a minimum. Let's face it, when clients cancel, you don't get paid; and they make no progress.
So what do you do to make sure your cancellation rates are low?
Here are 5 simple how to avoid fitness training cancellations, and keep your cash flow up tips.
1. Have either a 12 hour personal training cancellation policy, or even a 24 hour policy. If the client cancels inside of this time, they are required to pay. Every personal fitness trainer must have a cancellation policy! Such policy will help motivate clients to show up based on a fear of loss principle.
2. Stucture monthy training no matter if they train or not. The client pays a montly fee no matter if they show up or not. I don't like this policy as much because it can lead to attendance adherence issuses.
3. Make your sessions fun, and interesting. Yes, entertain, as you train. You must get your clients looking forward to seeing you. If they trust you, like you, and really know you, retention will be increased.
4. Exhibit positive reinforcement when they do attend sessions. Personal training results require consistency. Positive reinforcement will elicit the favorable outcome.
5. Travel to them. The personal training business cancellation rates are much lower if you make it easy for them to attend their workouts. Of course, you would bill them for travel as well.
A major goal in your personal trainer business should be to minimize session cancellations. Doing so will improve the profitablility of your fitness business.
Here is a great personal trainer training that reveals even more ways to get clients to show up.
Thursday, February 21, 2008
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